>Business is working well – but is it working well together?
In a world fuelled by the AI overwhelm, strategy needs a new operating system.
Set free from silos.
Shaped by collective thinking.
Humanised.
Serviced by technology, not a slave to it.
>The Problem: ‘The Layer Cake’
As organisations expand and evolve with the acceleration of technological ability, too many strategic layers begin to form.
Each with their own cultures, language and measures of success.
Individually, these functional layers burn bright as they strive to stay in lock-step with a rapidly changing landscape.
Yet they risk missing the full picture, and as layers multiply, the cake starts to collapse under too much weight:
Effort duplicates within echo chambers.
Ideas are diluted or misinterpreted.
Decisions made because they have to be, not because they should.
Without the means to integrate these layers and create a coherent operating system for all, huge pockets of potential value are lost whilst many inefficiencies are gained.
The greatest challenge isn’t capability — it’s connection.
>Jack’s making a comeback.
We all know the saying “Jack of all trades, master of none”
For over 600 years we’ve been mis-interpreting this as convenient shorthand for people who lack real expertise.
The original phrase meant something different…
“Jack of all trades, master of none…though oftentimes better than master of one.”
Interesting, right?
As villages and towns formed, “Jacks” were in high demand. If you already had a carpenter in town, you’d trade with a carpenter who also knew smithery.
To be called a “Jack of all trades” was in fact a compliment, not a criticism. A way of praising people who had more than one tradable skill.
> Today, we need ‘Jack’ back.
In our AI-fuelled world of hyper specialisation, the generalist mindset is the missing link.
Binding the chain between unintentional boundaries and silo’ed complexity.
To “Be More Jack” is a mindset that brings a generalist multi-disciplinary approach to your brands and organisation.
Put simply, knowing how to connect every specialism is the most important specialism of all.
>That’s why I founded Be More Jack
Because the best ideas aren’t found within, they’re found between us.